William Greenberg Jr. Desserts
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“The undisputed gold standard; made famous by *Seinfeld*, Greenberg’s produces a soft, cakey base with smooth, fondant-like icing that remains the benchmark for the entire city.”
1. **William Greenberg Jr. Desserts** — Upper East Side - Address: 1100 Madison Ave - Maps: https://www.google.com/maps/place/?q=place_id:ChIJL6_q0I1YwokR0pI4G1i9-fA - Google Place ID: `ChIJL6_q0I1YwokR0pI4G1i9-fA` - Price: $$ - Best Time: Weekday morning. - Access: Easy — Near Central Park. - How To Get There Easily: 6 train to 77th St. - Go If Visiting: The Metropolitan Museum of Art (The Met) (same-area; before-poi or after-poi); Central Park (nearby-detour; same-afternoon) - Also Famous For: Linzer tarts, challah. - The undisputed gold standard; made famous by *Seinfeld*, Greenberg’s produces a soft, cakey base with smooth, fondant-like icing that remains the benchmark for the entire city.
Half-and-half cookie · say “Black-and-white cookie” ·
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1. **William Greenberg Jr. Desserts** — Upper East Side - Address: 1100 Madison Ave - Maps: https://www.google.com/maps/place/?q=place_id:ChIJL6_q0I1YwokR0pI4G1i9-fA - Google Place ID: `ChIJL6_q0I1YwokR0pI4G1i9-fA` - Price: $$ - Best Time: Weekday morning. - Access: Easy — Near Central Park. - How To Get There Easily: 6 train to 77th St. - Go If Visiting: The Metropolitan Museum of Art (The Met) (same-area; before-poi or after-poi); Central Park (nearby-detour; same-afternoon) - Also Famous For: Linzer tarts, challah. - The undisputed gold standard; made famous by *Seinfeld*, Greenberg’s produces a soft, cakey base with smooth, fondant-like icing that remains the benchmark for the entire city.
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“The undisputed gold standard; made famous by *Seinfeld*, Greenberg’s produces a soft, cakey base with smooth, fondant-like icing that remains the benchmark for the entire city.”
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Verdict: While primarily a gourmet grocery, Zabar's cheesecake is a staple for Upper West Side families; it is a straightforward, high-quality New York style that is perfect for a picnic in nearby Riverside Park. — Upper West Side
Queue: On Broadway & 80th St.
Go: Weekday morning to avoid the weekend grocery chaos.
Price: $$
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Verdict: Operating since 1914, this is the definitive "appetizing" shop where lox and cream cheese are treated with religious reverence; the counter service is an art form, and their Gaspe Nova smoked salmon is the city’s undisputed gold standard. — Lower East Side
Queue: In the historic Lower East Side.
Go: Weekday morning to avoid the massive weekend tourist rush.
Price: $$$
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Verdict: A historic 1916 institution; their black-and-white is a perfect example of the "neighborhood" style, featuring a tender crumb and a distinct vanilla-chocolate contrast. — Upper East Side
Queue: On 78th St.
Go: Morning for the widest selection.
Price: $$
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Verdict: A popular Manhattan favorite; Amy’s version is known for being exceptionally soft and cakey, almost leaning into the territory of a miniature cake. — Hell's Kitchen
Queue: On 9th Ave.
Go: Morning.
Price: $
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Verdict: Known for their legendary babka, Breads also produces a highly-regarded cheesecake that is often sold in individual or large rounds, featuring a thin, buttery crust and a bright, citrusy finish. — Union Square
Queue: On 16th St.
Go: Morning for fresh babka.
Price: $$
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Verdict: Specializing in high-end versions of nostalgic snacks, their black-and-white is a "reimagined" classic with premium ingredients and a perfectly smooth finish. — Chelsea
Queue: In Chelsea.
Go: Afternoon.
Price: $$
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Verdict: Widely considered the best black-and-white in Brooklyn; it is a massive, traditional cookie that has been a staple of the Heights for over 80 years. — Brooklyn Heights
Queue: On Montague St.
Go: Weekend morning.
Price: $
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Verdict: While primarily an Italian bakery, Veniero’s serves a very solid, classic NYC black-and-white that benefits from their high-volume turnover. — East Village
Queue: Limited confidence
Go: Anytime.
Price: $
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Verdict: Another Italian icon that keeps a traditional black-and-white in the case for the many seeking the "full New York" experience. — Little Italy
Queue: Limited confidence
Go: Anytime.
Price: $
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Verdict: The undisputed king of New York pastrami since 1888; their brisket is cured for 30 days and hand-carved to order by legendary "cutters." The result is a thick, juicy sandwich that is the city’s single most iconic meal. Don't lose your ticket given at the entrance. — Lower East Side
Queue: On the corner of Houston and Ludlow.
Go: Weekday mid-afternoon (15:00) to avoid the legendary queue.
Price: $$$
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Verdict: Known as "The Sturgeon King," this legendary appetizing shop also serves a world-class hot pastrami sandwich that is among the city's most soulful, though often overlooked in favor of their fish. — Upper West Side
Queue: On Amsterdam Ave.
Go: Weekday breakfast or early lunch.
Price: $$$
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Verdict: While famous for the cake, locals know Junior's as a reliable destination for classic, high-quality pastrami and brisket sandwiches in a high-volume, festive Brooklyn atmosphere. — Downtown Brooklyn
Queue: Near the DeKalb Ave station.
Go: Afternoon.
Price: $$
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Verdict: A 24-hour icon that serves a "cookie-style" black-and-white that is perfect for late-night cravings. — Chelsea
Queue: Limited confidence
Go: Anytime.
Price: $
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Verdict: A local favorite that produces a particularly soft, fresh version of the cookie, often sold out by mid-afternoon. — Upper East Side
Queue: Limited confidence
Go: Anytime.
Price: $
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0.0 / 10
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Best nearby foods: Signature order
Pairs naturally with this food stop.
Best nearby foods: Signature order
Pairs naturally with this food stop.
Best nearby foods: Signature order
Pairs naturally with this food stop.
Best nearby foods: Signature order
Pairs naturally with this food stop.
Best nearby foods: Signature order
Pairs naturally with this food stop.
Best nearby foods: Signature order
Pairs naturally with this food stop.
Best nearby foods: Signature order
Pairs naturally with this food stop.
Best nearby foods: Signature order
Pairs naturally with this food stop.
Best nearby foods: Signature order
Pairs naturally with this food stop.
Best nearby foods: Signature order
Pairs naturally with this food stop.
Best nearby foods: Signature order
Pairs naturally with this food stop.
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